Process Post #5

Gertz’s article, “Design Machines. How to survive in the digital Apocalypse” talks about how digital culture is taking over the world. One thing that resonated with me and my blog was when Gertz said, “The best and worst thing about the information age is the ability and our penchant for sharing every damn thought that enters our minds” (2015). I understand where he’s coming from and I do see the positives and negatives of sharing every thought that comes to mind. In consideration to my blog, I need to be aware of what I am putting out there, since I am openly sharing my thoughts. If I am talking badly about a company, I have to realize the affects this may have on their brand. Over time, my audience may come to trust my opinions and insights, especially if they find my opinions valuable and reliable.

Gertz also said, “When designing, testing, and marketing our digital products, we feel compelled to blog our findings, tweet our opinions, and speak about the shit that works and doesn’t work”, and “It doesn’t take long for opinions to morph from one organization’s experience, to industry-wide opinion, to black and white standards and best practices” (2015). Personally, I feel like this is a good thing. I think everything is subjective, however, if I am highlighting things that are problematic, the attention may make a difference and allow things to change for the better, shaping the expectations and standards within industries. Feedback is essential to growing a business, and I think companies should listen to what people have to say in order to improve.